Advertising device



Jan. 16, 1934. w. I. BLOCK 1,943,295

ADVERTISING DEVICE Filed Aug. 4, 1931 INVENTOR 6Y 1 ATTORNE Patented Jan. 16, 1934 uuirse STATES PATENT QFFECE American Can Company, corporation of New Jersey New York, N. Y., 2.

Application August 4, 1931. Serial No. 555,048

10 Claims.

This invention relates in general to advertising devices and more particularly to a combination advertising sign and weighting device.

The principal object of the present invention is the provision of an advertising device of simple, economical and durable construction and pleasing appearance and which may be employed to advertise a great variety of articles.

Another important object of the invention is the provision of such an advertising device which may perform the additional function of weighting down the articles to be advertised or other articles.

I This invention also contemplates and has for one of its principal objects the provision of a combination newspaper and magazine advertising device and paper weight for newspapers and magazines for use on newstands and other sales stations for publications; the device being so constructed and its parts and their display so arranged that one of its display members will be correctly presented in any position that may be given the device.

Still another important object of the invention is the provision of a combination advertising and weighting device which is composed of a plurality of units of identical construction which are easily manufactured and assembled and in which each unit provides a plurality of advertising spaces.

Still another object of the invention is theprovision of an advertising and weighting device having a plurality of legs or radial leaves and which is adapted to always present one of its legs or radial extensions in vertical position with two advertising surfaces.

Numerous other objects of the invention will be apparent as it is better understood from the following description, which, taken in connection with the accompanying drawing, discloses a preferred embodiment thereof.

The single figure of the drawing illustrates a preferred embodiment of the invention in perspective, the end of the device shown in the perspective clearly disclosing details of construction.

The preferred embodiment of the invention shown on the drawing comprises a three-legged advertising frame and paper weight made from relatively heavy-gauge sheet metal stock to insure proper weight. It preferably consists of three separate units of identical construction assembled together.

Each unit comprises an angularly bent, onepiece member 11 consisting of a sheet, having two leaves or parts 12 and 13 joining in a bend 14 at an angle of approximately 120 degrees. The leaf 12 has a straight longitudinal edge 15, and the leaf 13 has its longitudinal outer margin formed into an open, hollow curl or bead 16. Before assembly of the units, these hollow beads 15 are only partially closed, a longitudinal opening or slot being left between the beginning of the head or bend 17 and the raw edge 18 of the bead.

The outer walls or faces of the leaves 12 and 13 present a fiat, smooth surface and are adapted to be decorated in any suitable color or colors, as by enaineling or lithographing and to bear suitable lettering to advertise any desired article. In the preferred embodiment illustrated, the outer surfaces of the leaves 12 and 13 of one of the units bear the names of two well known publications; These names are chosen merely to illustrate one of the many uses to which the device may be put.

A preferred manner of assembling the three units into a compact whole is as follows:

The straight longitudinal edge 15 of one of the units is slid or otherwise inserted into the partially closed hollow bead 16 of an adjacent cooperative unit. The third uni-t is then similarly positioned relative to the other two units. When all the straight edges 15 of the three leaves 12 are arranged within the three hollow beads or clamps 16, the latter are compressed to bring the raw edges 18 of the beads in tight contact with the outer surfaces of the leaves 12. When the three units have thus been assembled, the inner fiat walls of the leaves 12 and 13 of one unit make tight metal to metal contact with the inner walls of the leaves of the adjacent unit, leaving only a very small core opening 19 lengthwise of the frame at the joint of the bends 14, and the end edges of the leaves 12 and 13 are in alignment with each other.

Thus constructed and assembled, the frame constitutes an advertising and weighting device with six advertising surfaces or panels and three legs or radial extensions.

When the finished device is to be used, for example, on a newsstand, it is placed with two of its legs resting upon a pile of newspapers or magazines and with a third leg always extending vertically upward and serving as the advertising sign. It will thus be seen that if suitable advertisements are properly placed on both panels of each leg, a plurality of advertisements may be displayed no matter which two legs happen to be lowermost and used as supports.

It is thought that the invention and many of its attendant advantages will be understood from the foregoing description, and it will be apparent that various changes may be made in the form, construction and arrangement of the parts without departing from the spirit and scope of the invention or sacrificing all of its material advantages, the form hereinbefore described being merely a preferred embodiment thereof.

I claim:

1. An advertising device, comprising a sheet metal structure having radially extending parts provided with advertising display, any two of said parts being adapted to serve as supporting legs to arrange a third said part in display position.

2. An advertising device, comprising a frame consisting of a plurality of angular sheet metal units each continuous from edge to edge and. arranged back to back and joined together at their edges and providing a plurality of radial legs and advertising panels, said device being supported on any two of said legs with the other panel upright.

3. An advertising device, comprising a frame consisting of three sheet metal units arranged back to back around a center, assembled by bending the marginal edge of one unit over the marginal edge of an adjacent unit, said device thereby being formed with display panels and supporting legs therefor.

4. An advertising device, comprising three angularly bent sheets arranged back to back and joined together to provide a plurality of radial legs and display panels, two of said legs serving as a support holding the third element in display position.

5. An advertising device, comprising three angularly bent sheets joined together back to back to provide three radial legs, two of said legs serving as a support, and the remainder providing advertising surface.

6. A display device, comprising a frame consisting of a plurality of companionate sheets of relatively heavy material bent inwardly between their edges, and having their radial parts arranged back to back in parallel contact and joined together at their edges, and thereby having a plurality of radial extensions or legs.

'7. A display device, comprising a frame consisting of a plurality of sheets of relatively heavy material arranged back to back around a center, inwardly bent between their edges and joined together at their edges, said device thereby having a plurality of radial extensions, two of said extensions providing a support for said device.

8. An advertising device, comprising a frame consisting of a plurality of sheet-formed uni-ts joined together along their edges and providing a plurality of radial extensions, each of said units being continuous from edge to edge, any two of said extensions being adapted to serve as supporting legs to hold the other extension in vertical display position.

9. An advertising device, comprising a plurality of angular sheet-formed units joined together to provide a plurality of radially extending advertising panels, said units being joined together with their angles forming a core and their extremities interlocked, said units being of similar companionate form, each having at one edge a curl the edge of which is directed inward and forming a clamp holding the edge of an adjacent sheet, and having its other edge held by the clamp of the other adjacent sheet.

10. An advertising device, comprising a plurality of bent sheet members arranged in metal to metal contact each with another, an edge of each said member having means embracing and engaging an edge of a companion member, said device constituting a stand adapted to rest on any two of said edges.

WILLIAM I. BLOCK. 

